A jewel of a perfume, First was introduced in 1976 by the prestigious, international jeweler Van Cleef & Arpels. Its archetypical floral scent has notes of jasmine, narcissus, Turkish rose, black currant buds, amber, vanilla and vetiver. “First” is the first perfume signed by a jeweler. It bears the slogan: ”Every woman deserves to be first.” Jewels and perfumes are closely linked as they both embellish women.”Perfume and jewels are women’s two ornaments.” Pierre Arpels used to say.At the time, introducing a perfume was seen as a high stake for a jeweler. Since Van Cleef & Arpels paved the way, many have followed suit including Cartier, Boucheron, et Mauboussin.
First’s top note is fruity with touches of black currant, bergamot and mandarin.The middle note has a floral and aldehyde character and is composed of jasmine, rose, and ylang ylang.The end note is composed of amber and vanilla character.
TOP NOTES: Bergamot, Mandarin, Blackcurrant, Aldehydes
HEART NOTES: Jasmine, Rose, Ylang-Ylang, Hyacinth
BASE NOTES: Vetiver, Vanilla, Amber, Civet
THE BOTTLE: The bottle is shaped after the most famous pendant signed by the jeweler: the oval Valencienne pendant.